Shower room industry has entered 7 years since birth, its development level, popularity rate is primary level only. At present extant size shower room brand is developed only and held the domestic market of 15%, 20% left and right sides, still have nearly 80% market to had not dug, potential is very big.

Nowadays, as the understanding of consumer to shower room, market competition of urban shower room is fiercer and fiercer, great majority enterprise is squeezed in this piece "red sea" in contend for one's head and blood, especially a few small and medium-sized manufacturer, because of capital, manpower wait for a respect manacle, want to stand out in this competition not easy thing. On the contrary, if the concept of a shift to the rural "blue sea", perhaps, enterprises will burst out more vitality.

Perhaps in the impression of a lot of people, the country is with "wei yu", "toilet", "shower room" the word that these indicative city life do not take a bound, toilet is pallet toilet, the kitchen still is using traditional firewood. And now, as the ceaseless rise of rural consumption ability, must change the understanding to industry of rural hutch defend: the rural population that quite a part gets rich first has begun the household lifestyle of the city to bring into the country, household product such as clean provide, ambry already started in rural market. Since February 1, 2009, the three ministries and commissions of the state have jointly promoted the application of household appliances to rural areas. Home appliance industry has always been the learning object of kitchen and bathroom building materials industry, from the store promotion, service system to many aspects of brand construction for kitchen and bathroom industry to provide a good reference experience. This time home appliance goes to the countryside also let hutch defend industry to see the huge cake of rural market. Face so inviting piece of big cake, regard burgeoning shower room as the industry, whether can begin to cut, how should cut again?